Reimagining Healthcare Delivery: Enhancing Patient-Centric Services in Pakistan Public Hospitals
Patient-Centric Services in Public Sector Hospitals
Keywords:
Digital Marketing Effectiveness, Patient Engagement, Quality of Care Delivery, Service Accessibility and ConvenienceAbstract
Background: The study explored the allied health services provided by Karachi public hospitals. Patient engagement, treatment quality, digital marketing efficacy, accessibility, patterns of usage, and satisfaction with health outcomes were the primary areas of interest. With the potential to improve patient experiences and health outcomes, the findings offered recommendations to enhance patient-centered care, service accessibility, and communication strategies.
Methodology: This cross-sectional study focused on the health outcomes in public healthcare facilities. Stratified random sampling and Smart Partial Least Squares (PLS) analysis were used to examine the associations among the variables. The sample-to-variable ratio determined a sample size of 410 for executing Smart PLS regression and correlation analysis.
Results: The study found a robust correlation between factor loadings and demographic traits. Positive relationships between patient utilization, service accessibility, the efficacy of digital marketing, and the quality of care were revealed. Further, the moderation analysis highlighted that empathy was critical in determining patient happiness. The model fit indices showed a good fit, with some minor differences amongst models. The structural equation model results confirmed the crucial role of patient engagement, care quality, and service accessibility in influencing patient utilization.
Conclusion: The study emphasized that patient-provider relationships and moderating factors like empathy helped serve the patients better and positively. These findings underline the significance of holistic methods in promoting patient-centric care delivery and eventually improving healthcare.
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Copyright (c) 2024 Zaki Hasan, Syeda Zeerak, Humaira Fatima, Tabassum Zubair, Amna Munir
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